Katie (Schlosser) Vitolins

For over 20 years, Katie (Schlosser) Vitolins has built a successful career at the intersection of music and technology, with extensive experience in product management, marketing, revenue generation, and strategic partnerships. Currently, Vitolins serves as the head of fan commerce at Amazon Music, where she oversees a business/technology team responsible for bridging commerce and consumption experiences, as well as developing new revenue products for artists to engage and delight fans. Previous to that role, Vitolins and her team launched Amazon Music for Artists, offering the music industry self-service tools to grow, engage, and monetize artist businesses on Amazon.

Before joining Amazon, Vitolins spent six years at Spotify, where she was recruited to lead the artist partnerships leg of the company’s growth strategy for North America. During that time she drove record-breaking global marketing campaigns for artists, catalog acquisition efforts, and the creation of bespoke content programs for product and sales teams. Vitolins played a pivotal role in accelerating the industry’s early understanding and adoption of music streaming, contributing to subscriber growth from 1 million–100 million-plus worldwide during her tenure.

From 2005 to 2011, Vitolins served as an account executive for Universal Music Group, where she was responsible for maximizing distribution revenue across a portfolio of digital accounts, including Myspace, Verizon, and AT&T, among others. Additionally, Vitolins was a member of the development staff at the Boston Symphony Orchestra, where she managed board and corporate giving programs.

Vitolins holds a Bachelor of Music degree from Berklee College of Music (B.M. ’04), with a focus on ethnomusicology. Digital by day and analog by night, you’ll find Vitolins sifting through record bins to expand her collection of 1960–70s West African vinyl. She is also an avid yoga practitioner, gardener, and mom.