Scene at Berklee: Jeff Harleston
In a recent conversation with Don Gorder, chair of Berklee’s Music Business/Management Department, Harleston talked about the changes he’s seen during his time in the industry. The advent of file-sharing and streaming systems, he said, “changed everything” for both music consumers and record labels. “The [user] experience changed,” he said. “Suddenly, everything was detachable, and everything cost 99 cents [on iTunes].” He compared the business-model shift to a grocery store that suddenly had its back door forced open and its shelves raided: instead of being gatekeepers for music and charging standard prices, record labels had to “build a new store,” he said.
Harleston’s remarks took a positive turn after that: he urged students to take advantage of the tools at their disposal, including social media, and seek out ways to connect with fans. “You’ve got to have three skills to make it as a musician: imagination, tenacity, and a sense of fearlessness,” he said. “There are lots of ways to get your music out there.”
Learn more: Berklee's Music Business/Management Department offers courses for students interested in contracts, distribution, artist development, and other aspects of the music industry.