The Music Business/Management Department at Berklee College of Music presents a two-day workshop that focuses on music business for bands and artists, with particular emphasis on the recording industry and music entrepreneurship. A series of seminars and workshops will cover strategies for getting a record deal and the business, legal, and technological issues affecting record companies, music publishing, talent management, and concert promotion. The workshop will also cover digital audio for websites, web commerce, and the emerging DIY (do-it-yourself) business models.
Who are the instructors?
Seminars and workshops will be conducted by Berklee's experienced and knowledgeable Music Business/Management faculty and visiting industry professionals.
Plenary Sessions
- The Music Business–Exciting Times Ahead
- Do-It-Yourself Marketing Strategies
- Summary and Conclusions
Panel Discussion
The Evolving Music Industry: A panel of industry professionals will discuss the important changes taking place in the music industry and their effect on artists and business environments.
Breakout Sessions
- Who Does What and Why: A Music Business 101 Update
- A Changing Relationship: Artists and Labels
- DIY and Emerging Business Models
- Record Royalties: Where's the Money?
- Music Publishing and Licensing
- Creative Promotion and Viral Marketing
Workshops
- Creating Digital Audio for the Web
- Artist Management
- Finding Your Audience and Selling Your Music
- Copyright and Legal Issues
- Web Commerce
- Concert Promotion and Touring
- Record Contracts–Deal Points
- Negotiating the "360" Record Deal
- Starting a Business: First Steps
The program will conclude with the Closing Plenary Session Summary and Conclusions, where students will have a final question-and-answer session with the faculty. This session is scheduled to begin at 4:00 p.m. and should conclude by 5:30 p.m. Program content subject to change.
Where will I eat and sleep?
When we have processed your application, you will be sent information and an application for residence hall housing. Most program participants elect to stay in the Berklee residence halls. However, acceptance to the program does not guarantee a residence hall space. Space is limited. To optimize your chances for on-campus housing, you must return the housing application immediately upon receiving it. To be eligible to live in the residence hall, you must be 15 years of age by the start of the program. If you are applying to the program after mid-May 2010, call the Housing Office at 617 747-2292 to find out if residence hall space is still available.
