A comprehensive study of media options available for the promotion of artists, products, and services.Includes a brief discussion of marketing plans, followed by a detailed look at both old and new
This course will introduce students to the concepts and requirements that must be considered and implemented during the critical planning stages of a business startup.
A course that presents the essential elements of technology used for making music, including a brief history of music technology, a discussion of the physical and mathematical natures of various sy
An in-depth survey of global music product development with emphasis on the product life cycle.
A detailed analysis of the inner workings of music publishing companies, with emphasis on the role of the publisher in the acquisition, market development, and administration of copyrighted musical
A critical analysis of the anatomy of domestic and international record companies, focusing on the role of each department within the structure.
An introduction to integrated marketing principles and practices within corporate and agency environments covering branding strategy and positioning, the value proposition, market research, custome
Study of current issues affecting the international music marketplace with emphasis on understanding the international record business and international music publishing.
The application of theories of organizational behavior and structure to managerial processes, and the overriding influence of ethics in decision making.
An in-depth study of the nature of human and electronic communication.
An introduction to the fundamental principles of accounting and record-keeping in business operations.
A hands-on approach to the important role of computers in the music industry.
An overview of business and legal issues of special concern to musicians and songwriters, with special emphasis on copyright law, recording and music publishing agreements, and relationships betwee
An overview of the activities involved in managing a business, including marketing, accounting, finance, and the production of goods and services.
A specialized study for musicians of local, state, and federal tax systems in the United States.
This course will provide a survey of the music industry, highlighting those areas where music and business intersect.