Courses
Creative Promotion in New Media
A comprehensive study of media options available for the promotion of artists, products, and services.Includes a brief discussion of marketing plans, followed by a detailed look at both old and new
Business Startups
This course will introduce students to the concepts and requirements that must be considered and implemented during the critical planning stages of a business startup.
Music Technology in the Marketplace
A course that presents the essential elements of technology used for making music, including a brief history of music technology, a discussion of the physical and mathematical natures of various sy
Music Product Development
An in-depth survey of global music product development with emphasis on the product life cycle.
Music Publishing
A detailed analysis of the inner workings of music publishing companies, with emphasis on the role of the publisher in the acquisition, market development, and administration of copyrighted musical
Record Company Operations
A critical analysis of the anatomy of domestic and international record companies, focusing on the role of each department within the structure.
Principles of Marketing
An introduction to integrated marketing principles and practices within corporate and agency environments covering branding strategy and positioning, the value proposition, market research, custome
Music in the International Marketplace
Study of current issues affecting the international music marketplace with emphasis on understanding the international record business and international music publishing.
Business Leadership and Ethics
The application of theories of organizational behavior and structure to managerial processes, and the overriding influence of ethics in decision making.
Business Communication
An in-depth study of the nature of human and electronic communication.
Principles of Financial Accounting
An introduction to the fundamental principles of accounting and record-keeping in business operations.
Computer Applications in the Music Industry
A hands-on approach to the important role of computers in the music industry.
Legal Aspects of the Music Industry
An overview of business and legal issues of special concern to musicians and songwriters, with special emphasis on copyright law, recording and music publishing agreements, and relationships betwee
Principles of Business Management
An overview of the activities involved in managing a business, including marketing, accounting, finance, and the production of goods and services.
Taxation in the Music Business
A specialized study for musicians of local, state, and federal tax systems in the United States.
Introduction to the Music Business
This course will provide a survey of the music industry, highlighting those areas where music and business intersect.