Courses
Entrepreneurial Practicum
This practicum course offers senior-level students an opportunity to apply their accumulated business knowledge in a problem-solving, laboratory environment.
Emerging Music Business Models
A critical discussion of the future of the music business, focusing on the merging of record labels, management companies, agents, and do-it-yourself tools for the branding and promotion of musicia
Strategic Management
An introduction to the challenge of managing in complex contemporary environments, with special emphasis on the music and entertainment industry.
Digital Marketing in the Music Industry
This advanced marketing course builds on the integrated marketing communication (IMC) concepts, functions, and processes covered in MB-325 Principles of Marketing with exclusive focus on digital ma
International Music Licensing
This course focuses on comparing and contrasting the licensing frameworks in the United States and European communities, paying special attention to the monetization of new licensing opportunities
Business Finance
The course focuses on the role of money in a music enterprise, with particular emphasis on the emergence of nontraditional forms of funding for talent and music-based enterprises.
Managing Technology-Driven Business
This course will explore the underlying technology and terminology required to effectively communicate and conduct business in the technology-driven marketplace.
Copyright Law
A comprehensive look at copyright law and its protections for all creative works, with a specific emphasis on copyright's applicability to the music industry.
The Business of Flamenco Music
This course presents an overview of the current business, economic, and marketing and production aspects of flamenco music.
Internship in Music Business/Management
Monitored and evaluated professional work experience in an environment related to the music business/management major.
Senior Practicum 2 (Heavy Rotation Records)
A continuation of the learning experiences gained in MB-490, with the added possibility of maintaining a key leadership/managerial role within the operations of Heavy Rotation Records.
Senior Practicum 1 (Heavy Rotation Records)
Heavy Rotation Records was developed for students to receive hands-on experience in record company operations.
Current Events in the Music Industry
Students research topics of current importance in the music industry and participate in moderated panel discussions.
Advanced Legal Issues and Contract Negotiation
Combines an examination of advanced legal topics relating to the music business with a workshop approach to the development of negotiating skills.
Website Development for eBusiness
As the follow-up to MB-387, this course focuses on the actual use of web sites in business.
Concerts and Touring
Business aspects of producing and promoting successful tours and shows.
Website Design and Management
This course focuses on web site design and maintenance with HTML and JavaScript.
Music Intermediaries: Agents, Managers, and Attorneys
The role of the intermediary in advising, representing, and furthering the careers of artists, focusing on the establishment of mutually beneficial working relationships.
Advanced Computer Applications
This course builds on the fundamental computer concepts taught in MB-255 and includes database development and design using Microsoft Excel and 4D database software.
Advanced Management Techniques
An in-depth study of important management techniques and approaches.