Website Development for eBusiness
Offered - Spring
Course number - MB-397
As the follow-up to MB-387, this course focuses on the actual use of web sites in business. Technologies used in today's business sites will be presented, such as CSS (cascading style sheets), Flash, PHP scripting, and online databases. Students will develop workable sites with consideration of content, demographics, management and leadership strategies, user experience, accessibility, legal issues, and site support services. Existing web sites will be viewed and critiqued for effectiveness, and aspects of online business models, business-to-business, and business-to-consumer will be explored. Emphasis will be given to both corporate and entrepreneurial web environments.
Course Chair: Don Gorder
Prerequisites: MB-201, MB-387, and either MB-255 or MB-355
Required of: None
Electable by: MBUS majors