Concerts and Touring
Offered - Fall, Spring, Summer
Course number - MB-391
Business aspects of producing and promoting successful tours and shows. Emphases include: (1) the promoter's ability to purchase talent and produce successful shows, taking into consideration such matters as competition, population, guarantees and percentage splits, ticket pricing and distribution, advertising budgets, production costs, sponsorships, rental agreements, labor, security, concessions, tour packages, and promoter-owned venues; and (2) managing and producing a successful tour, focusing on a tour theme and marketing plan, routing, itineraries, riders, offers, contracts, subcontractors, show and tour personnel, merchandising, sponsorships, day-of-show, and show settlements.
Course Chair: Don Gorder
Prerequisites: MB-201, MB-211, and MB-275
Required of: MBUS majors in the management track
Electable by: MBUS majors